When I found out I was pregnant with my first baby, Olivia, my nesting instinct kicked in pretty early—
I started mentally designing her nursery mere hours after finding out I was pregnant (makes sense since my first company, Havenly, specialized in online interior design). I knew I wanted to find pieces that were high-quality yet gorgeous, but also with a focus on functionality - I couldn’t waste any space or money on something that just “looked good”.
Nurture& was born out of a desire to create thoughtfully designed and premium quality nursery furniture for modern parents.
We took that seed of an idea, and interviewed hundreds of parents to come up with our first product - The Glider. Since then, we’ve expanded the Nurture& brand to way beyond just gliders, but always with our mission at the forefront of everything we do: creating thoughtfully designed, premium quality products with smart functionalities that fits and evolves with your modern family.
We’re here so that you can focus on your No. 1 priority —
We’re here so that you can focus on your number one priority - making the beautiful big moments with your family and soaking in all the little ones in between.
We set out to fundamentally change that, by interviewing hundreds of parents
“IT'S AMAZING. I love the lumbar and head adjustments. I have some mobility issues and the chair is firm enough that I don't get stuck. LOVE MY PURCHASE! THANK YOU! ”
“This is most definitely the Roles Royce of nursery gliders. So comfortable, functional & beautiful! Can’t wait to rock my grandson in it! 💙”
"Surpassed all expectations. Since it arrived, I have been living in this chair! Making feeding and bedtime that much more comfortable. Couldn't recommend it enough! "
"I love how comfortable this chair is for breastfeeding. I can recline so we are both comfortable and the electric headrest is a bonus. The fabric is soft and chair is spacious. Highly recommend!"
Who We Are
Emily Motayed Lancaster